die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die …

practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives … clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided … into three sections. The first examines the global context for contemporary sports management. The second explores the key …