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Preface to the Indian adaptation -- About the authors -- Introduction to international business environment -- Global business in the 21st century -- Corporate citizenship, social responsibility, and ethics -- International business environment -- Cultural context of international business --...
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"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on International Trade. This is entirely updated and includes new case studies...
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