Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...

"In this 9th edition, students learn, explore and analyze the latest information technologies and their impact on, well, almost everything. Students learn how strategy, operations, supply chains, customer and supplier relationships, collaboration, reporting, recruiting, financing, performance,...