Cognitive load and efficiency in learning -- The psychology of efficiency -- Use visuals and audio narration to exploit working memory resources -- Focus attention and avoid split attention -- Weed your training to manage limited working memory capacity -- Provide external memory support to...

"My goal in writing Microeconomics and Behavior was to produce an intellectually challenging text that would also be accessible and engaging to students. Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout