Introduction -- Foundations: psychology -- Foundations: neuroscience and neuroeconomics -- Learning -- Socially and identity -- Heuristics and biases -- Prospects and regrets -- Personality, moods and emotions -- Time and plans -- Bad habits -- Financial instability -- Behavioural...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout

"Topical, interactive, and written at the right level, this text introduces the field of Behavioral Economics to students using a contemporary and engaging approach developed by a celebrated economist with several textbooks and over a decade's worth of academic writing experience to his name....

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout