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Marketing-Entscheidungen
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10000560775
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Strategisches Marketing
Schwerdt, Ahron J. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003834621
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Foundations of marketing
Jobber, David; Fahy, John - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003777492
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Competitive success : how branding adds value
Davis, John A. - 2010
Persistent link: https://www.econbiz.de/10003876217
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Marketing communications : a brand narrative approach
Dahlén, Micael; Lange, Fredrik; Smith, Terry - 2010
Persistent link: https://www.econbiz.de/10003856512
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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter; Wahl, Frank - 2022
Persistent link: https://www.econbiz.de/10011555231
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Airline marketing and management
Shaw, Stephen - 2011 - 7th. edition
Persistent link: https://www.econbiz.de/10009387966
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Integrated marketing communications
Ouwersloot, Hans; Duncan, Tom - 2008 - European ed.
Persistent link: https://www.econbiz.de/10003401766
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Marketing communications : CIM coursebook
Amsterdam [u.a.] : Butterworth-Heinemann - Nachgewiesen 2003/04(2003) -
Persistent link: https://www.econbiz.de/10001820080
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Marketing communications : touchpoints, sharing and disruption
Fill, Chris; Turnbull, Sarah - 2019 - Eighth edition
communications -- Marketing communications : strategies and planning -- Marketing communications : objectives and positioning -- The … communications industry : structure, operations and finance -- Evaluation and metrics -- Branding and marketing communications …Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues …
Persistent link: https://www.econbiz.de/10012018750