Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture...

R & D function / F. Frattini, V. Lazzarotti and R. Manzini -- R & D projects / F. Frattini and D. Chiaroni -- R & D people / A. Di Minin and A. Piccaluga -- R & D and financial investors / A. Grandi, B.H. Hall and R. Oriani -- R & D information / S. Morricone and R. Oriani -- Technology platform...

"Frederick Betz is one of the original creators of "technology management" and was Director of the TM program at the NSF. His first book on Management of Technology published by Prentice Hall 16 years ago has been acknowledged as setting the foundation for the subject. Betz further helped...