"Holistic approach to new product development - Links technology and product development to business needs - Structures technology and product development from idea to off-the-shelf product - Describes the broad range of skills which engineers will need to deploy their technical expertise...

"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic...