Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural...

"This book introduces the topics of Big Data, data analytics and data science and features the use of open source data. Among the statistical topics described in this book are: data visualization, descriptive measures, probability, probability distributions, the concept of mathematical...