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Essentials of corporate performance measurement
Friedlob, George T.
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Schleifer, Lydia L.
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Plewa, Franklin J.
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2002
Persistent link: https://www.econbiz.de/10001631351
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar
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Farris, Paul W.
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Wilcox, Ronald T.
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2015
Persistent link: https://www.econbiz.de/10013474941
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