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Marketing: an introductory text
Baker, Michael J.; Baker, Michael John - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10002468453
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Product strategy and management
Baker, Michael J.; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003399076
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Marketing : an introd. text
Baker, Michael John - 1987 - 4. ed
Persistent link: https://www.econbiz.de/10000726854
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Marketing theory : a student text
Baker, Michael John (ed.); Saren, Michael (contributor) - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003909792
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The marketing manual
Baker, Michael John - Chartered Institute of Marketing - 2017 - First issued in hardback
Persistent link: https://www.econbiz.de/10011774499