The entrepreneurial venture -- Creativity and market viability -- Industry and competitive analysis -- New venture marketing -- The financial plan -- Cash flow management -- The founder and the new venture team -- Forms of ownership -- The business plan -- Equity capital -- Debt and alternative...

This 11th edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business...