consumer demand theory; quality, heterogeneous goods, and cross section demand; derived demand, marketing margins, and … its focus on bridging the gap between theory and empirical analysis. Going from theory to empirics requires that we have … exercises at the end of each chapter, students are able to test themselves on their ability to bring theory to life. …

1. Introduction -- 2. Consumer Demand: Theory -- 3. Consumer Demand: Separability and Commodity Aggregation -- 4 … consumer demand theory; quality, heterogeneous goods, and cross section demand; derived demand, marketing margins, and … its focus on bridging the gap between theory and empirical analysis. Going from theory to empirics requires that we have …