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Analysebedarfe im marketing -- Untersuchungsziele -- Datenbezogene Anforderungen -- Modellbezogene und methodische Anforderungen -- Systematisierung von Marketingmodellen und -analysen -- Begriff und Typen von Marketingmodellen -- Systematisierung von Marketinganalysen -- Verankerung im...
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The basics -- Uncertainty -- Risk management -- Risk assessment -- Risk communication -- Enterprise risk management -- Problem identification for risk management -- Brainstorming -- Economics for risk management -- Risk assessor's toolbox -- Art and practice of risk assessment modeling --...
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"Making Better Decisions introduces readers to some of the principal aspects of decision theory, and examines how these … might lead us to make better decisions.[bullet] Introduces readers to key aspects of decision theory and examines how they …-disciplines: microeconomic theory, decision theory, game theory, social choice, statistics, psychology, and philosophy[bullet] Explains these …
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