"The only book that integrates all important small group communication topics into a single comprehensive conceptual … model, this text pioneered the systems approach for the group communication course. Each chapter begins with a brief preview …

rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units … including media relations, employee communication, government relations, and investor relations, the book provides a field … come from a wide range of professional corporate communication backgrounds"-- …