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~type_genre:"Mehrbändiges Werk"
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THE EFFEVTICE USE OF ADVERTISI...
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AWA 2006 : Allensbacher Marktanalyse, Werbeträgeranalyse
2006
Persistent link: https://www.econbiz.de/10003520203
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AWA 2009 : Allensbacher Marktanalyse, Werbeträgeranalyse
2009
Persistent link: https://www.econbiz.de/10008772357
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Encyclopedia of major marketing campaigns
Riggs, Thomas
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contributor
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1999
Persistent link: https://www.econbiz.de/10003365030
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Focus-Lexikon
Werbeplanung
, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
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2003
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3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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