//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Branded Entertainment im TV: E...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Media usage
19
Mediennutzung
19
Deutschland
17
Germany
17
Market research
15
Marktforschung
15
East Germany
14
Ostdeutschland
14
Promotional materials
14
Werbemittel
14
Theorie
12
Theory
12
Brand management
9
Markenführung
9
Systems theory
8
Systemtheorie
8
Agency theory
6
Prinzipal-Agent-Theorie
6
Brand
4
Markenartikel
4
Verbraucherverhalten
4
Zielgruppe
4
Markenrecht
3
Trademark law
3
1991
2
Advertising media
2
Contract theory
2
Evolutionary economics
2
Evolutionsökonomik
2
Führungsstil
2
Leadership style
2
Luxury goods
2
Luxusgüter
2
Markenpolitik
2
Operations Research
2
Operations research
2
Scientific method
2
Strategic management
2
Strategisches Management
2
USA
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
34
Article
9
Type of publication (narrower categories)
All
Mehrbändiges Werk
Article in journal
20,996
Aufsatz in Zeitschrift
20,996
Graue Literatur
4,617
Non-commercial literature
4,617
Working Paper
4,360
Aufsatz im Buch
4,231
Book section
4,231
Arbeitspapier
3,910
Hochschulschrift
2,699
Thesis
2,100
Collection of articles of several authors
686
Sammelwerk
686
Case study
586
Fallstudie
586
Dissertation u.a. Prüfungsschriften
501
Aufsatzsammlung
484
Bibliografie enthalten
463
Bibliography included
463
Konferenzschrift
257
Conference paper
206
Konferenzbeitrag
206
Collection of articles written by one author
172
Sammlung
172
Reprint
166
Lehrbuch
164
Textbook
140
Conference proceedings
110
Ratgeber
110
Guidebook
104
Statistik
88
Article
83
Statistics
82
Systematic review
57
Übersichtsarbeit
57
Handbook
51
Handbuch
51
Amtsdruckschrift
44
Government document
44
Multi-volume publication
43
more ...
less ...
Language
All
German
23
English
17
Russian
2
Danish
1
Author
All
Petty, Ross D.
3
Buil, Isabel
2
De Chernatony, Leslie
2
Merrilees, Bill
2
Ulrich, Werner
2
Allen, Peter M.
1
Altmeppen, Klaus-Dieter
1
Bogdanov, Aleksandr A.
1
Brix, Franz
1
Brouwer, Roy
1
Bruhn, Manfred
1
Dall'Olmo Riley, Francesca
1
Dinar, Ariel
1
Elliott, Richard
1
Guest, Duncan
1
Jevons, Colin
1
Karmasin, Matthias
1
Klotz, Michael
1
Kotzian, Peter
1
Langlois, Richard N.
1
Miller, Adan
1
Mova, V. V.
1
Parum, Claus
1
Poetis, Pantelis Christian
1
Rees, Ray
1
Robertson, Paul L.
1
Rosser, John Barkley
1
Schmidt, Joachim
1
Sulk, Ingolf
1
Tesfaye, Abonesh
1
Wallace, Elaine
1
Xepapadeas, Anastasios
1
Yu, Tony Fu-Lai
1
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
17
Berlin Partner GmbH
1
Institut ėkonomiki <Moskau>
1
Kievskij Meždunarodnyj Universitet Graždanskoj Aviacii
1
Partner für Berlin, Gesellschaft für Hauptstadt-Marketing
1
Published in...
All
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Journal of the Operational Research Society : OR
2
The international library of critical writings in economics
2
An Elgar reference collection
1
Critical perspectives on business and management
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft
1
Nota di lavoro / Fondazione ENI Enrico Mattei
1
SAGE library in marketing
1
SIMAT-Arbeitspapiere
1
Working paper / Institut for Finansiering, Handelshøjskolen i København
1
Ėkonomičeskoe nasledie
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The theory of principal and agent
Rees, Ray
Persistent link: https://www.econbiz.de/10000692797
Saved in:
2
Værdiansættelse
Parum, Claus
-
1999
Persistent link: https://www.econbiz.de/10001410444
Saved in:
3
Policy implications of environmental regulation : the case of doing and learning in non-point source pollution
Xepapadeas, Anastasios
;
Dinar, Ariel
-
1994
Persistent link: https://www.econbiz.de/10000890203
Saved in:
4
Alternative theories of the firm
Langlois, Richard N.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10001641987
Saved in:
5
Delegation and control in health care systems
Kotzian, Peter
-
2009
Persistent link: https://www.econbiz.de/10008797407
Saved in:
6
Testing participation constraints in contract design for sustainable soil conservation in Ethiopia
Tesfaye, Abonesh
;
Brouwer, Roy
- In:
Ecological economics : the transdisciplinary journal of …
73
(
2012
),
pp. 168-178
Persistent link: https://www.econbiz.de/10009515927
Saved in:
7
Eigentum und strategisches Management : eine systemtheoretische Perspektive für die mittelständische Familienunternehmung
Schmidt, Joachim
-
1997
Persistent link: https://www.econbiz.de/10000969616
Saved in:
8
Tektologija : vseobščaja organizacionnaja nauka
Bogdanov, Aleksandr A.
-
1989
Persistent link: https://www.econbiz.de/10000784962
Saved in:
9
Modelling complex systems : special issue
Allen, Peter M.
(
contributor
)
- In:
European journal of operational research : EJOR
(
1987
)
Persistent link: https://www.econbiz.de/10001032290
Saved in:
10
Problemy sistemnogo podchoda v ėkonomike : sbornik naučnych trudov
Mova, V. V.
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001676207
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->