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Evaluating effectiveness of advertising expenditures : a return on investment model
Runyon, Lowell Richard
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1970
Persistent link: https://www.econbiz.de/10002726032
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Optimal allocation of the Florida citrus industry's generic advertising budget
McClelland, Edward Lowe
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1969
Persistent link: https://www.econbiz.de/10002389894
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
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1969
Persistent link: https://www.econbiz.de/10002004965
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