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Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu
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1999
Persistent link: https://www.econbiz.de/10001441070
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2
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
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1994
Persistent link: https://www.econbiz.de/10000959857
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3
Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu
;
Harris, James
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2000
Persistent link: https://www.econbiz.de/10001534250
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4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
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5
Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)
Viswanathan, Madhu
;
Harris, James
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2001
Persistent link: https://www.econbiz.de/10001585434
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6
Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
-
2018
Persistent link: https://www.econbiz.de/10011963836
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7
Rural telecommunication services : socio-economic impact and SCB analysis of installation of C-DOT RAXs
Venkatesan, Ravi
-
1994
Persistent link: https://www.econbiz.de/10013419565
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8
Estimated revenue and demand forecasting for mobile telecom services
Venkatesan, Ravi
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000934154
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9
Lease financing in the Indian context
Venkatesan, Ravi
;
Tanwar, Yogesh
-
1996
Persistent link: https://www.econbiz.de/10000940579
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10
Product market strategy to maximise impact of air-freight subsidy in exports of fresh fruits & cut flowers
Venkatesan, Ravi
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10013419564
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