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Measurement error in the operationalization of measurement error : implications for measure and method development
Viswanathan, Madhu - 1999
Persistent link: https://www.econbiz.de/10001441070
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Categorization : a fuzzy set conceptualization
Dutta, Shantanu; Bergen, Mark; Viswanathan, Madhu; … - 1994
Persistent link: https://www.econbiz.de/10000959857
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Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu; Harris, James - 2000
Persistent link: https://www.econbiz.de/10001534250
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)
Viswanathan, Madhu; Harris, James - 2001
Persistent link: https://www.econbiz.de/10001585434
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Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu - 2018
Persistent link: https://www.econbiz.de/10011963836
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Rural telecommunication services : socio-economic impact and SCB analysis of installation of C-DOT RAXs
Venkatesan, Ravi - 1994
Persistent link: https://www.econbiz.de/10013419565
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Estimated revenue and demand forecasting for mobile telecom services
Venkatesan, Ravi (contributor) - 1996
Persistent link: https://www.econbiz.de/10000934154
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Lease financing in the Indian context
Venkatesan, Ravi; Tanwar, Yogesh - 1996
Persistent link: https://www.econbiz.de/10000940579
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Product market strategy to maximise impact of air-freight subsidy in exports of fresh fruits & cut flowers
Venkatesan, Ravi (contributor) - 1996
Persistent link: https://www.econbiz.de/10013419564