The coronavirus pandemic imposes major challenges for both the population and political actors. Measures to contain the pandemic must be communicated in such a way that they motivate to persevere. However there is now great resistance in parts of the population. From the perspective of social-...

How do subsidiaries respond to normative demands from both their headquarters and local external constituents? We propose that subsidiaries pay varying levels of attention to either demands depending on their peers' norm-conforming behavior, resulting in heterogeneous practice implementation. We...