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Dominant roles of marketing in high technology firms : empirical analysis in Finnish process control industry
Rajala, Arto
-
1994
Persistent link: https://www.econbiz.de/10013398546
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2
Basic types of business strategies and their implications on product development and marketing
Rajala, Arto
-
1994
Persistent link: https://www.econbiz.de/10000884402
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3
A framework for identifying the roles of marketing
Rajala, Arto
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1992
Persistent link: https://www.econbiz.de/10000847655
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4
Suomen huonekaluteollisuuden rakenne ja toimintavat : summary: Structural characteristics and modes of activity of Finnish furniture industry
Laaksonen, Martti
;
Rajala, Arto
-
1987
Persistent link: https://www.econbiz.de/10000771913
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5
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
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6
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
7
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.
;
Möller, K. E. Kristian
-
1988
Persistent link: https://www.econbiz.de/10000776697
Saved in:
8
Organizational buying : strategic and political perspectives
Möller, K. E. Kristian
;
Wilson, David T.
-
1989
Persistent link: https://www.econbiz.de/10000783743
Saved in:
9
Marketing capability of small firms operating in networks
Äyväri, Anne
;
Möller, Kristian
-
1999
Persistent link: https://www.econbiz.de/10001378498
Saved in:
10
Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian
-
1999
Persistent link: https://www.econbiz.de/10001364593
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