Similar Search Results

Mood matching : the importance of fit between moods elicited by TV programs and commercials

Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008

Persistent link: https://www.econbiz.de/10003910081

Mood matching : the importance of fit between moods elicited by TV programs and commercials

Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2009 - Rev. vers.

Persistent link: https://www.econbiz.de/10003912983

CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high

Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2007 - Rev.

Persistent link: https://www.econbiz.de/10003565217

Facilitating and rewarding creativity during new product development

Burroughs, James E.; Dahl, Darren W.; Moreau, C. Page; … - 2011

Persistent link: https://www.econbiz.de/10009357357

Going with your "gut feeling" : the importance and functional significance of affective cues in consumer judgement and choice

Darke, Peter R. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001715931

Currency numerosity effects on the perceived value of transactions

Soman, Dilip (contributor); Wertenbroch, Klaus (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001719515

Rethinking marketing programs for emerging markets

Chattopadhyay, Amitava; Dawar, Niraj - 2000

Persistent link: https://www.econbiz.de/10001517706

Rethinking marketing programs for emerging markets

Dawar, Niraj (contributor); … - 2000 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001649892

Does the crowd support innovation? : innovation claims and success on kickstarter

Mukherjee, Anirban; Yang, Cathy L.; Xiao, Ping; … - 2017

Online crowdfunding is a popular new tool for raising capital to commercialize product innovation. Product innovation must be both novel and useful (1-4). Therefore, we study the role of novelty and usefulness claims on Kickstarter. Startlingly, we find that a single claim of novelty increases...

Persistent link: https://www.econbiz.de/10011951845