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Dominant roles of marketing in high technology firms : empirical analysis in Finnish process control industry
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10013398546
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Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402
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A framework for identifying the roles of marketing
Rajala, Arto - 1992
Persistent link: https://www.econbiz.de/10000847655
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Antecedents to and performance effects of software firms' business models
Rajala, Risto - 2009
Persistent link: https://www.econbiz.de/10003910836
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The role of network governance in business model performance
Westerlund, Mika - 2009
Persistent link: https://www.econbiz.de/10003910863
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Suomen huonekaluteollisuuden rakenne ja toimintavat : summary: Structural characteristics and modes of activity of Finnish furniture industry
Laaksonen, Martti; Rajala, Arto - 1987
Persistent link: https://www.econbiz.de/10000771913
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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Grounded and normative theories of industrial buying behavior
Woodside, Arch G.; Möller, K. E. Kristian - 1988
Persistent link: https://www.econbiz.de/10000776697
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Organizational buying : strategic and political perspectives
Möller, K. E. Kristian; Wilson, David T. - 1989
Persistent link: https://www.econbiz.de/10000783743