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Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie
;
Laurent, Gilles
-
1988
Persistent link: https://www.econbiz.de/10000763305
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2
Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
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3
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
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4
Assessing the frequency and causes of out-of-stock events through store scanner data
Bayle-Tourtoulou, Anne-Sophie
;
Laurent, Gilles
;
Maceé, …
-
2006
Persistent link: https://www.econbiz.de/10003300162
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5
Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
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6
Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001629393
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7
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
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8
Engineering hedonic attributes to generate perceptions of luxury : consumer perception of an everyday sound
Lageat, Thierry
;
Czellar, Sandor
;
Laurent, Gilles
-
2003
Persistent link: https://www.econbiz.de/10001771858
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