Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. Due to the highly concentrated market of search advertising, a manufacturer's and its retailers' ads can compete instead of complement with each other. We consider...

Under the practice of “digital co-op”, manufacturers subsidize the online advertising expenditures of retailers that they sell their products through, even though retailers typically compete with manufacturers in the advertising market and appropriate a share of the manufacturers' channel...

Dieser Aufsatz diskutiert alternative Anreizmechanismen für pharmazeutische Innovationen zur Bewältigung globaler Gesundheitsprobleme. Patent Buyouts, bei denen ein öffentlicher Fonds einen Aufschlag auf den durch ein Auktionsverfahren ermittelten privaten Wert zahlt, würden die Effizienz...