Corporate social responsibility has gone mainstream, and many companies have taken meaningful steps towards a more sustainable future. Yet global environmental indicators continue to worsen, and individual corporate efforts may be hitting the point of diminishing returns. Voluntary action by the...

Unlike problems requiring new-to-the-world solutions that combine knowledge from multiple sources, operational problems can often be solved by repurposing existing knowledge from other contexts into new-to-the-firm solutions. Firms that seek new-to-the-firm solutions to operational problems face...