Showing 1 - 10 of 2,784
Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...
Persistent link: https://www.econbiz.de/10010467832
Persistent link: https://www.econbiz.de/10012612925
We study the effects of taxation on the international online advertising market, using data on Facebook ad prices …, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate …
Persistent link: https://www.econbiz.de/10012174804
This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality...
Persistent link: https://www.econbiz.de/10011738364
Die Video-Plattform Youtube ist eine der meistbesuchten Webseiten weltweit. Youtube-Stars erreichen mit ihren Videos große Zuschauergruppen und können als Multiplikatoren für Wer-bebotschaften dienen. Sie sind oftmals Meinungsführer, denen hohes Vertrauen entgegen-gebracht wird, weshalb sie...
Persistent link: https://www.econbiz.de/10011704305
Persistent link: https://www.econbiz.de/10013349235
Persistent link: https://www.econbiz.de/10009665198
Persistent link: https://www.econbiz.de/10012602231