It is alleged that larger farms are less willing to adopt animal welfare-friendly production systems, though empirically-based knowledge on this issue is still lacking. Therefore, the aim of this study is to analyze pig and sow producer preferences for the adoption of animal welfare standards...

As more food labels enter the retail market, it is becoming increasingly difficult for consumers to review the underlying standards of products. The most common labels communicating ethical values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature and...

Labelling is an important cue for consumers as it helps to quickly communicate information about a product or production process. However, the majority of labels on the market are binary, such as labels that indicate whether a product was produced using animal welfare friendly standards or not....