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In many industries, firms give consumers the opportunity to add (at a price) optional goods and services to a baseline product. The aim of our paper is to provide a theoretical model of add-on pricing in competitive environments with two new distinctive features. First, we discuss the choice of...
Persistent link: https://www.econbiz.de/10011714226
New and old products differ in two respects: quality and newness. Whereas a higher quality of a new product always benefits consumers, the newness itself benefits some consumers, but not others, and for some, it is even a disadvantage. We capture these features in a Hotelling model of...
Persistent link: https://www.econbiz.de/10010356183
New and old products differ in two respects: quality and newness. Whereas a higher quality of a new product always benefits consumers, the newness itself benefits some consumers, but not others, and for some, it is even a disadvantage. We capture these features in a Hotelling model of Over-...
Persistent link: https://www.econbiz.de/10010489886
. 22 renewal areas were implemented in Berlin, Germany alone between 1993 and 1995, mainly to increase housing and living …
Persistent link: https://www.econbiz.de/10010341623
We use a quasi-experimental research design to study the effects of 22 renewal areas implemented in Berlin, Germany, to …
Persistent link: https://www.econbiz.de/10010486680
This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...
Persistent link: https://www.econbiz.de/10014541531
Persistent link: https://www.econbiz.de/10014286128
Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices...
Persistent link: https://www.econbiz.de/10003253443
While many studies analyzed effects of sustainability standards - such as Fairtrade or Rainforest Alliance - on … organized in Fairtrade-certified and non-certified cooperatives. Regression models with instrumental variables show that … Fairtrade has positive and significant effects on cocoa yields, prices, and living standards. These effects remain significant …
Persistent link: https://www.econbiz.de/10012014863