This paper examines how professional athletes can optimize commercial revenues from endorsement and sponsorship agreements throughout their careers. We use athlete brand management, defined as the balancing of brand building and brand selling activities, to understand the dynamics of commercial...

The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based View (RBV) and Transaction...

This paper develops a framework for illustrating why sponsored sports entities, the "sponsees", often struggle to achieve their sponsorship-related goals to maximise sponsorship income, to satisfy their sponsors, and to create positive image or brand effects through the sponsorship. Based on a...

Mobile information and communication technologies (ICT) have started to diffuse rapidly in the business sector. This study tests for the complementarity between the use of mobile ICT and organizational practices providing workplace flexibility. We hypothesize that mobile ICT can create value if...

This paper analyses the role of SMEs in regional development, focusing the particular case of This paper analyses the role of SMEs in regional development, focusing the particular case of Lublin Region in Poland. By using a questionnaire presented to firms that are operating in manufacturing and...

This study estimates the suitability of prediction markets (as instruments of internal control) by analyzing their event and progress sensitivity based on comprehensive experimental data. The underlying experiment was designed using expected average grades and closely observing students' (rank...

In diesem Arbeitspapier wird die Norm "ISO/IEC 38500" beschrieben und analysiert. Die erste Ausgabe der Norm wurde im Juni 2008 als "ISO/IEC 38500:2008 Corporate governance of information technology" veröffentlicht. Die zweite Ausgabe folgte im Februar 2015 als "ISO/IEC 38500:2015 Information...

Dieses Arbeitspapier gibt einen Überblick über aktuelle Normen und Standards, die für das Projektmanagement (PM) von Bedeutung sind. Als relevante Normungsorganisationen werden die International Organization for Standardization (ISO), das Deutsche Institut für Normung (DIN) und das...

The increased international competition amongst higher education institutions caused by rapid globalization now requires universities to evaluate, alter or devise new and innovative strategies which will enable them to boost their international activities. There is a need to gain a competitive...

Publications are a vital element of any scientist’s career. It is not only the number of media outlets but aslo the quality of published research that enters decisions on jobs, salary, tenure, etc. Academic ranking scales in economics and other disciplines are, therefore, widely used in...