Even though the technological developments of web 2.0 and social media opened up a multitude of possibilities for companies to communicate with their customers, marketers, to a certain extent, lost direct control of their brands. Users are able to exchange opinions about companies, products,...

Multiculturalism has taken a life of its own, swinging too far in one direction. The authors claim that the rapidly changing reality calls for a new majority-minority theory and argue that the moral justifications for cultural minority rights should also apply to majority groups. They present...

Around 300 million indigenous peoples have been identified across 70 countries, 14 million of them are located in the Philippines with their cultural zones taking up as much as 44 percent of the country's land area. There has been much confusion regarding their identity and rights, resulting to...