Chen, Haipeng (Allan); Levy, Daniel; Snir, Avichai - 2017
-endings. In January 2014, the Israeli parliament has passed a law prohibiting the use of non 0-ending prices. We find that one … year after 9-ending prices have disappeared, 90-ending prices acquired the same status as 9-ending prices had before the … law was passed. 90-ending prices became the new psychological price points. The retailers and the shoppers both reacted to …