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"This book focuses on doing businesses successfully with China oil, gas and chemicals companies with real business … and knowledge of the China oil, gas and chemicals industries, the book presents a comprehensive and practical guide to the … China oil industry structure and major Chinese oil companies. It analyses China's oil, gas and chemicals markets and its …
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Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to...
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