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Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art of unteaching -- Building commercial insight -- Commercial insight in action -- Teaching mobilizers where they learn -- Two types of tailoring -- Taking control of consensus...

"In today's society, buyers have more power--more information, more at stake, and more control over the sales process--than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo....

"Defcon 1 Leadership lets Randy Gage go into a serious, deep dive into the realities of leading an MLM team of more than 10,000 people. (He built a team of 200,000+ people, so he is uniquely qualified to write this book.) Most leadership books suggest that in every situation, there is an ideal...