Ergänzt Existenzgründungsratgeber (zuletzt Ulfried Weißer: "Endlich selbstständig!", BA 3/10 und Svenja Hofert: "Praxisbuch Existenzgründung", ID 25/10) und natürlich auch Claudia Schlembach: "Businessplan" (BA 8/10). - Vorherige Auflagen ersetzen (hier im ID 51/07). (3) (LK/E: Kardung)

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups...

"The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with valuable insights and guidance from SMB specialists in finance, HR, marketing, innovation, people and IT, as well as offering help on enterprise risk and useful legal advice. It is the...

Getting started -- Why have a business plan? -- What's your purpose? -- Who's your audience? -- What information will you need? -- Anatomy of a business plan -- Cover page and table of contents -- Developing the table of contents -- Executive summary -- Formal executive summaries -- Executive...