"Responsibility as a leader is the ability to respond quickly to a complex and changing business environment. It requires leaders to use their values to make business decisions that not only affect brand trust and corporate reputation, but also impact employees, clients, and the wider community....

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description