"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or...

Explains how to take a business to the next level of profitability with a focused strategy that emphasizes four stages of entrepreneurial growth, revealing how to develop new products out of old ones, and devise and integrate innovative operational procedures