"The real-time and the social web have fundamentally changed the way we communicate The future of business is not in measured, considered responses and carefully planned initiatives. Soon, business will be about near-instantaneous response. About doing the best you can with extremely limited...

Business leaders know that the key to competitive success is smart management of scarce resources. That's why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the...

"The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can...