Marketing 4.0: Erfolgsorientierte Kommunikation in Zeiten der Digitalisierung. Erfolgreiches Marketing ist entscheidend für den Unternehmenserfolg - heute mehr denn je. Immer mehr Anbieter drängen mit gleichen oder ähnlichen Produkten auf den Markt. In einer solchen Situation gilt es, sich...

"Budgeting Basics and Beyond, 4th Edition is a practical, easy-to-use problem-solver and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry. It is packed with case studies, illustrations, exhibits, forms, checklists, graphs, samples,...

"The New CEO Corporate Leadership Manual is to give a new CEO a hard, quantitative view of the systems and techniques needed to run a company. It provides a recently appointed CEO with the tools that will be needed to be successful in his or her position. The book also gives relatively new CEO...