Intro -- Was ist Ihr größter Wunsch? -- Würdigung des Autors durch führende amerikanische Persönlichkeiten -- Vorwort des Verlags -- Vorwort des Autors -- Erstes Kapitel Einführung Der Mann, der nachdachte und zum Partner von Thomas A. Edison wurde -- Zweites Kapitel Ein Anliegen Die...

Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) --...

You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your...

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneurThe Lean Entrepreneur, Second Editionbanishes the 'Myth of the Visionary' and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your...