Der Autor zahlreicher Wirtschaftsratgeber stellt einen Praxisleitfaden zum Thema Vertrieb vor, der auf ca. 250 Seiten sofort einsetzbar, für jeden lesbar und dabei fachlich gut fundiert ist. Nach einer kurzen Einführung, die auch die Beziehungen zu Marketing und Verkauf klärt, orientiert er...

This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer" information, but how it...

Introduction -- Focus of the book -- Background -- Developments since the first and second editions -- Who should read this book -- Acknowledgments -- Rationale -- Why visit customers? -- Customer visits and market focus -- Promise and peril of customer visits -- Additional information --...

"An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the...