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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Competitive strategy in the market-focused business
Slater, Stanley F.
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Narver, John C.
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2009
Persistent link: https://www.econbiz.de/10003835836
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Marketing theory and orientations
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503404
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Management influences on export performance : a review of the empirical literature 1978 - 88
Aaby, Nils-Erik
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Slater, Stanley F.
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2009
Persistent link: https://www.econbiz.de/10003833478
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