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Marketingmanagement
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Keller, Kevin Lane
5
Varadarajan, P. Rajan
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Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
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Shapiro, Benson P.
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Webster, Frederick E.
2
Wills, James R.
2
Wong, Poh-Kam
2
Yadav, Manjit S.
2
Abell, Derek F.
1
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1
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1
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Atuahene-Gima, Kwaku
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1
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Marketing strategy processes and tools
11
Measuring and managing brands
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
Selection methods and performance outcomes I
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Corporate governance and financial reporting
1
Critical perspectives in the world economy
1
Developmental challenges in marketing research
1
Entrepreneurial teams and new business creation
1
Executing strategy for business results
1
Financial accounting and investment management ; Vol. I
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Investment performance measurement : evaluating and presenting results
1
Key theoretical issues and concerns in ESPM
1
Learning by organizations
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ECONIS (ZBW)
131
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1
Exploration vs. exploitation : an empirical test of the ambidextery hypothesis
He, Zi-Lin
;
Wong, Poh-Kam
-
2008
Persistent link: https://www.econbiz.de/10003798129
Saved in:
2
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
3
The four tigers
Ash, Robert F.
(
ed.
);
Booth, Anne
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001435662
Saved in:
4
Board composition, regulatory regime and voluntary disclosure
Mun, Eugene Cheng Chee
;
Courtenay, Stephen M.
-
2008
Persistent link: https://www.econbiz.de/10003651511
Saved in:
5
The use of networks in human resource acquisition for entrepreneurial firms : multiple "fit" considerations
Leung, Aegean
;
Zhang, Jing
;
Wong, Poh-Kam
;
Foo, Maw Der
- In:
Entrepreneurial teams and new business creation
,
(pp. 219-241)
.
2009
Persistent link: https://www.econbiz.de/10003817663
Saved in:
6
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2009
Persistent link: https://www.econbiz.de/10003794177
Saved in:
7
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
8
The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships
Menon, Anil
;
Bharadwaj, Sundar G.
;
Howell, Roy
-
2009
Persistent link: https://www.econbiz.de/10003836625
Saved in:
9
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
-
2009
Persistent link: https://www.econbiz.de/10003836633
Saved in:
10
Shared organizational values : measurement and impact upon strategic marketing implementation
Badovick, Gordon J.
;
Beatty, Sharon E.
-
2009
Persistent link: https://www.econbiz.de/10003836638
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