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Werbung
32
Advertising
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Consumer behaviour
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International marketing ; Vol. 2
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SAGE benchmarks in culture and society
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Theoretical and empirical perspectives in critical marketing studies
5
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2
Qualitative marketing research : approaches, techniques and analysis
2
The evolution of integrated marketing communications : the customer-driven marketplace
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Brand management ; Vol. 3
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1
Introductory surveys in economics
1
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MIT Press series on economic learning and social evolution
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Major theoretical debates and contemporary issues in marketing theory
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
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The development of critical perspectives in marketing
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ECONIS (ZBW)
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Taxation and economic behaviour
Creedy, John
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2001
Persistent link: https://www.econbiz.de/10001569001
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Does game theory work? : the bargaining challenge
Binmore, Ken
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2007
Persistent link: https://www.econbiz.de/10013360794
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Freedom and consumption : toward conceptualizing systemic constraints for subaltern consumers in a capitalist society
Varman, Rohit
;
Vikas, Ram Manohar
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2009
Persistent link: https://www.econbiz.de/10003832767
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Appreciation
Warde, Alan
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contributor
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2010
Persistent link: https://www.econbiz.de/10008649244
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Appropriation
Warde, Alan
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contributor
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2010
Persistent link: https://www.econbiz.de/10008649247
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Acquisition
Warde, Alan
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contributor
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2010
Persistent link: https://www.econbiz.de/10008649254
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7
Theoretical and historical approaches
Warde, Alan
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contributor
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2010
Persistent link: https://www.econbiz.de/10008649259
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"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
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2008
Persistent link: https://www.econbiz.de/10003610483
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9
Consumption
Warde, Alan
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contributor
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2010
Persistent link: https://www.econbiz.de/10008649634
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10
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
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2009
Persistent link: https://www.econbiz.de/10003785587
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