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Keller, Kevin Lane
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Elliott, Richard
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Hill, Ronald Paul
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Tadajewski, Mark
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Dobscha, Susan
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Sheth, Jagdish N.
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Resources for the Future, Inc.
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Russell Sage Foundation
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Innovation and growth : the classical legacies
11
Measuring and managing brands
11
Innovation and competition : the Schumpeterian legacy
10
Brand management ; Vol. 4
8
Innovation and complexity : the Marshallian legacy
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Innovation and knowledge : the Arrovian legacy
7
An Elgar reference collection
6
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
The international library of critical writings in economics
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Strategic information systems ; Vol. 3
4
Theoretical and empirical perspectives in critical marketing studies
4
Exotic preferences : behavioral economics and human motivation
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Michael Porter ; Vol. 4
3
The international library of entrepreneurship
3
Transforming e-business practices and applications : emerging technologies and concepts
3
Critical concepts in development
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Entrepreneurial teams and new business creation
2
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
2
Ethics, environment and social impacts
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Long term economic development : demand, finance, organization, policy and innovation in a Schumpeterian perspective
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Premier reference source
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ECONIS (ZBW)
295
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1
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295
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1
Forming economic policy : the case of energy in
Canada
and Mexico
Hampson, Fen Osler
-
2013
-
[Nachdr. der Ausg.] 1986
Persistent link: https://www.econbiz.de/10010225430
Saved in:
2
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
Saved in:
3
Coherent arbitrariness : stable demand curves without stable preferences
Ariely, Dan
;
Loewenstein, George F.
;
Prelec, Dražen
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 279-310)
.
2008
Persistent link: https://www.econbiz.de/10003729569
Saved in:
4
Analysis and intuition in strategic decision making : the case of
California
Zoltay-Paprika, Zita
-
2010
Persistent link: https://www.econbiz.de/10003910962
Saved in:
5
The influence of founding team company affiliations on firm behavior
Beckman, Christine M.
- In:
Entrepreneurial teams and new business creation
,
(pp. 14-31)
.
2009
Persistent link: https://www.econbiz.de/10003817545
Saved in:
6
Entrepreneurial transitions : factors influencing founder departure
Boeker, Warren
;
Karichalil, Rushi
- In:
Entrepreneurial teams and new business creation
,
(pp. 242-250)
.
2009
Persistent link: https://www.econbiz.de/10003817666
Saved in:
7
Distributional aspects of energy and climate policies
Cohen, Mark A.
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743554
Saved in:
8
Distributional effects of environmental and energy policy
Fullerton, Don
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003752243
Saved in:
9
Cultural dimensions at the individual level of analysis : the cultural orietations framework
Maznevski, Martha L.
;
Gomez, Carolina B.
;
DiStefano, …
-
2008
Persistent link: https://www.econbiz.de/10003728813
Saved in:
10
An investigation of marketing practice by firm size
Coviello, Nicole E.
;
Brodie, Roderick J.
;
Munro, Hugh J.
-
2008
Persistent link: https://www.econbiz.de/10003729809
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