Narrow search
Showing 1 - 10 of 911
Cover Image
A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
Cover Image
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P. - 2010
Persistent link: https://www.econbiz.de/10003888346
Cover Image
The value of pricing control in export channels : a governance perspective
Myers, Matthew B.; Harvey, Michael G. - 2008
Persistent link: https://www.econbiz.de/10003656485
Cover Image
Export channel design : the use of foreign distributors and agents
Bello, Daniel C.; Lohtia, Ritu - 2008
Persistent link: https://www.econbiz.de/10003657207
Cover Image
Adoption of efficient consumer response : the issue of mutuality
Kurnia, Sherak; Johnston, Robert B. - 2008
Persistent link: https://www.econbiz.de/10003727011
Cover Image
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon; Henard, David H.; Freling, Tracy H. - 2009
Persistent link: https://www.econbiz.de/10003836357
Cover Image
Building bonds with packaged-goods customers
Miller, Jon - 2009
Persistent link: https://www.econbiz.de/10003784920
Cover Image
The bullwhip effect in supply chains
Lee, Hau Leung; Padmanabhan, V. T.; Whang, Seungjin - 2008
Persistent link: https://www.econbiz.de/10003726957
Cover Image
Are channels of distribution what the textbooks say?
McVey, Phillip - 2008
Persistent link: https://www.econbiz.de/10003727049
Cover Image
Power in a channel of distribution : sources and consequences
Hunt, Shelby D.; Nevin, John R. - 2008
Persistent link: https://www.econbiz.de/10003727055