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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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The creation of the sub-discipline of services marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664678
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The development of ideas for the marketing of services
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664679
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D. - 2009
Persistent link: https://www.econbiz.de/10003836363
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Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang; Jih, Wen-jang Kenny; Fang, Shyh-Rong - 2010
Persistent link: https://www.econbiz.de/10003911045
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Putting the service-profit chain to work
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; … - In: Harvard business review : HBR 86 (2008) 7/8, pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
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Brand management
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003838866
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Brand management ; Vol. 1
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911644