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Macromarketing - a global focus ; Vol. 2
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Strategic sales and strategic marketing
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An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda
;
Ferrell, Odies C.
- In:
Strategic sales and strategic marketing
,
(pp. 69-82)
.
2011
Persistent link: https://www.econbiz.de/10008798057
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A macromarketing ethics framework : stakeholder orientation and distributive justice
Ferrell, Odies C.
;
Ferrell, Linda
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2009
Persistent link: https://www.econbiz.de/10003876304
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