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Macromarketing - a global focus ; Vol. 4
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The development of marketing theory and its philosophical underpinnings
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Social marketing and development
Dholakia, Ruby R.
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Dholakia, Nikhilesh
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2009
Persistent link: https://www.econbiz.de/10003876646
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Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
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Dholakia, Nikhilesh
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2008
Persistent link: https://www.econbiz.de/10003610414
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