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Consumer Attitude and Behaviou...
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Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
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Brand
38
Markenartikel
38
Brand image
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Markenimage
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Marketingmanagement
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Brand extension
12
Markentransfer
12
Comparison
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10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Vergleich
10
Beziehungsmarketing
9
Cultural identity
9
Kulturelle Identität
9
Relationship marketing
9
Theorie
9
Theory
9
Consumer society
8
Konsumgesellschaft
8
Belgien
7
Belgium
7
Economic culture
7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
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Article
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Reprint
Article in journal
52,175
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52,175
Graue Literatur
10,592
Non-commercial literature
10,592
Working Paper
7,773
Arbeitspapier
7,691
Aufsatz im Buch
5,577
Book section
5,577
Hochschulschrift
2,863
Thesis
1,998
Collection of articles of several authors
1,465
Sammelwerk
1,465
Aufsatzsammlung
775
Amtsdruckschrift
756
Government document
756
Conference paper
539
Konferenzbeitrag
539
Konferenzschrift
492
Bibliografie enthalten
407
Bibliography included
407
Statistik
335
Case study
334
Fallstudie
334
Collection of articles written by one author
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Sammlung
321
Statistics
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Conference proceedings
264
Dissertation u.a. Prüfungsschriften
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Lehrbuch
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Textbook
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No longer published / No longer aquired
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Mehrbändiges Werk
84
Multi-volume publication
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Geschäftsbericht
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Systematic review
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Übersichtsarbeit
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Forschungsbericht
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English
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German
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French
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Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Wright, Mike
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
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Russell Sage Foundation
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Entrepreneurial teams and new business creation
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
Innovation and knowledge : the Arrovian legacy
1
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ECONIS (ZBW)
189
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1
Proactive environmental strategies : a stakeholder management perspective
Buysse, Kristel
;
Verbeke, Alain
-
2009
Persistent link: https://www.econbiz.de/10003787778
Saved in:
2
Organizational evolution in a multinational context : entries of automobile manufacturers in
Belgium
, Britain, France, Germany, and Italy
Hannan, Michael T.
;
Carroll, Glenn R.
;
Dundon, Elizabeth A.
-
2008
Persistent link: https://www.econbiz.de/10003798256
Saved in:
3
Les éclipses de l'économie belge : recueil de chroniques, 1999 - 2009
Colmant, Bruno
-
2010
Persistent link: https://www.econbiz.de/10003980272
Saved in:
4
The impact of team members' cultural values on productivity, cooperation, and empowerment in self-managing work teams
Kirkman, Bradley L.
;
Shapiro, Debra L.
-
2009
Persistent link: https://www.econbiz.de/10003835660
Saved in:
5
Innovativity : a comparison across seven European countries
Mohnen, Pierre A.
;
Mairesse, Jacques
;
Dagenais, Marcel G.
-
2008
Persistent link: https://www.econbiz.de/10003665584
Saved in:
6
Effects of adoption of international financial reporting standards in
Belgium
: the evidence from BEL-20 companies
Jermakowicz, Eva K.
-
2008
Persistent link: https://www.econbiz.de/10003715922
Saved in:
7
Entrepreneurial team development in academic spinouts : an examination of team heterogeneity
Vanaelst, Iris
;
Clarysse, Bart
;
Wright, Mike
;
Lockett, Andy
- In:
Entrepreneurial teams and new business creation
,
(pp. 85-107)
.
2009
Persistent link: https://www.econbiz.de/10003817561
Saved in:
8
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
Saved in:
9
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
10
Managing product availability in an assemble-to-order supply chain with multiple customer segments
Ervolina, Thomas R.
;
Ettl, Markus
;
Lee, Young M.
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 145-168)
.
2009
Persistent link: https://www.econbiz.de/10003825967
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